Sean Marshall With Guardians of the Galaxy Volike. 2 hitting theaters next week, Doritos & Marvel are teaming up to but a new spin on Doritos! The galactic beats are dropping once more…snackable style.
Through a collaboration with Marvel Studios’ Guardians of the Galaxy Vol. 2, Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, is helping introduce the world – and galaxy – to the hotly anticipated film soundtrack.
Marvel Studios’ Guardians of the Galaxy Vol. 2 soundtrack will be available in out-of-this-world fashion via custom Doritos bags featuring a replica of a retro cassette player built right into the packaging that plays the full soundtrack. Doritos will also help unveil the soundtrack at special events in New York and Los Angeles.
The unique soundtrack release is part of a collaboration between Doritos and Marvel that also features Guardians of the Galaxy Vol. 2 branding on Doritos packaging nationwide in support of the upcoming May 5 movie premiere.
Ryan Matiyow, senior director of marketing, Frito Lay North America said:
“The soundtrack to the first Guardians of the Galaxy film was a hit and became immensely popular with music fans, so we wanted to create a unique way for fans to experience the second installment. This collaboration across entertainment and music will give fans a new and different way to experience both the soundtrack and Doritos snacks.”
Released in July 2014, the first film’s soundtrack garnered unparalleled success: it reached No. 1 on the US Billboard 200 chart, becoming the first soundtrack album in history consisting of entirely previously released songs to top the chart; it topped theBillboard Top Soundtracks list for 11 consecutive weeks and 16 weeks in total; and it has sold more than 1 million copies in the U.S. and has been certified Platinum by the Recording Industry Association of America.
Mindy Hamilton, SVP of Global Partnerships at Marvel Entertainment added:
“Marvel and Doritos have had such a good relationship through the years. We have a very similar set of core fans, so we wanted to maximize availability of this soundtrack by making it as accessible in a unique way that only Doritos and Marvel could do. What’s cooler than buying a bag of Doritos with the soundtrack built in?”
Doritos will also help debut the soundtrack by encouraging fans to “Rock Out Loud” by belting out one of the soundtrack’s iconic songs at pop-up recording booths in New York and Los Angeles on May 5 – the day of the movie premiere. By showing their love for the music, fans will have the chance to win various prizes, including the custom cassette player replica Doritos bags, concert and other event tickets, and free bags of Doritos.
Fans can visit Doritos.com for more information
Time to stock up on Doritos bags with them codes.